I remember the day like it was yesterday. I pulled my car over in a layby. I couldn’t drive anymore.
I had just been to the county courts to hand over my business files. For me, that was the realisation that my business I had spent the last decade building had finally gone bust.
As I sat alone in the car, I started to break down. My wife had just given birth to our baby girl and here I was, with no income and crippled with massive debt. My heart was pounding out of my chest and an excruciating pain shot across my neck and back. I felt like the weight of the world was on my shoulders and I was paralised with fear.
I had grown my company solely through partnerships. When a major retail partner went into administration overnight, we lost over 70% of our customer base, plunging us into a downward spiral that eventually led to our collapse.
My confidence was at an all-time low. I felt isolated, ashamed and depressed.
I had no income and no way of supporting my new family. To top it off, my parents had lost their retirement savings from the collapse of my business. I felt like a failure as a husband and a son.
I knew I had to do something. I started over selling products on marketplaces like Amazon and eBay but nothing was working. It was cut throat and margins were thin. I had to look for something else.
I took some time to reflect on what went wrong in my last business. I had relied too much on partners to fuel my growth. I did not have my own regular flow of new customers.
So I started searching online to learn how to market a product or service. After hours of searching, I discovered a Digital Marketing course by Neil Patel that taught me about a proven marketing strategy that’s tried and tested and has worked for hundreds of years. It explained how you need to build trust and rapport with people over time to eventually turn them into customers.
In the same course, I also discovered the power of sales funnels to transform any business.
Rather than getting lost on a website, confused and frustrated on where to go next, a sales funnel is kind of like a personal shopper who guides you by the hand and leads you to exactly what you are looking for whilst also suggesting other products that will go with the thing you are buying. The great thing about sales funnels is that you can turn many more website visitors into buyers than you normally could and your customers are happier because they get exactly what they want and more.
Working through the course, I was so excited to finally understand how to get people to my website who want to buy from me. This is what I’d been looking for…
As I devoured the content, it was like a lightbulb going off in my head. Example after example, the course showed a tried and tested method that was proven to work, time and time again.
Everything suddenly started to make sense. I remember sitting at my desk with just the glow of my reading light, bursting with excitement, immediately wanting to tell my wife everything I had learned. But it was 1am and she’d not long got to sleep after settling our baby girl.
Selling on marketplaces was cut throat. My best sales had come from iPad and iPhone cases but that was still a race to the bottom as everyone competed on price. I was barely getting by.
Then I had an idea to create my own cases and for each one I sold I’d buy a mosquito net to protect a child in Africa from malaria. My plan was to put together all I had learned about digital marketing and sales funnels to see if I could raise enough money to supply an orphanage in Uganda.
Mastering the technology and the sales funnel process took time. At first, things didn’t work. The sales didn’t come. There was a lot of trial and error and we spent countless hours testing many different funnels until we finally cracked it and found the right offer that made the difference.
Our winning funnel made over £15,000 in less than a few months and we purchased over 500 mosquito nets to protect every child in the Ugandan orphanage from malaria.
That’s when I realised the power of this proven marketing strategy that would stand the test of time. At last I was in control of my own destiny not having to rely on hope or partners to grow my business!
I had achieved my goal and started to win back my confidence.
More importantly, I had systemised our process so we could create funnels more quickly in the future, knowing what works and what doesn’t.
Friends asked me if I could help them apply what I had learned to their business too. It gave me enormous satisfaction seeing their businesses grow because of the strategies I had put in place.
I decided there and then that I would rather help others grow their businesses than just doing it for myself.
Since founding Growth Unleashed, I am able to provide a steady income for my family and I help many local business owners to grow with confidence, giving their families a secure and exciting future.
We have a proven marketing system that works. It’s the same system that has been used by McDonalds and Starbucks to corner the hamburger and coffee markets. The same system that Amazon has used to dominate e-commerce.
By sharing my knowledge, if I can help prevent one business from having to go through the heartache and stress I experienced, to me that is success.
We are on a mission to help one hundred businesses grow over the next 12 months using sales funnels and digital marketing.
If that sounds like you, I invite you to book a growth strategy call with me. Hopefully, I can help you to put a similar system in place for your business that will give you certainty and security for your family’s future too….